The Emporium Gazette
Issue 32 -- December 2001

Poetry World ~ Greeting Cards
by Bob Nailor

Yes, you've read them. In fact, you probably read at least one each week of the year: Quips. Phrases. Poems.

Where? How? Why?

Let me give you an example of a quip: "Ho! Ho! Ho! Merry Christmas." Any ideas?

How about a phrase: "May the season's blessings follow you all the next year."

If you're thinking Christmas cards. You're almost 100% correct. I'm talking about cards, any occasion cards: birthday, holidays, get-well, weddings. You get the picture.

If you write poetry, there is a market for your work. Poetry is a gushing well of inner feelings and cards attempt to reflect that and grab your heartstrings not to mention your purse strings, too.

Many poets are stirred to quill when they need to place the heated emotions on parchment. I'm sure that most love ballads weren't written two weeks, or two years, after the fateful meeting of inner souls. He was smitten and words were written.

When my father passed away, my emotions were rampant and I found solace and peace in writing quips, phrases and lyrical sentences. They were my inner most thoughts.

When I turned, uh, mature, a few years back, the cards given to me ran the gamut from very serious to quite irrationally humorous. Each person gave me a card that reflected their thoughts, their feelings and how they felt about me.

So, somewhere along the line, somebody sold the card company a few personal inner thoughts that the company thought would be sellers. That's right. A poet made money.

Right now we're approaching the holiday season and cards will be mailed every which way. You won't be able to make any sales this year, but if you hurry, 2002 could be a bumper crop.

Just remember, the card you're reading now was probably created in the early summer so printing could be finished by fall. Since it is now December, I'd almost bet they're finalizing Mother's Day, Graduation Day and perhaps,Father's Day. In case you missed it, this business is about 6-8 months ahead of the reason.

There are guidelines for this type of poetry and Hallmark has openings for creative verbal positions. Search the internet for guidelines and suggestions. Good luck and Happy Holidays.

Bob Nailor is author of "The Secret Voice," an Amish-Christian story, "Pangaea, Eden Lost," an adventure story, "Three Steps: The Journeys of Ayrold," a Celtic fantasy, and "2012: Timeline Apocalypse," an end-of-time tale. He is also included in several anthologies and collections. Check his website at

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